Marketing Tactics

M&M'S Brand Chocolate Candies is offering consumers the opportunity to go pink during Breast Cancer Awareness Month this October to commemorate Susan G. Komen for the Cure's 25th year in the fight against this deadly disease.

Wal-Mart Stores Inc. plans to sell only concentrated products in the liquid laundry detergent category in its U.S. Wal-Mart Stores and Sam's Clubs by early May 2008.

PepsiCo and Unilever agree to expand their International partnership for the marketing and distribution of ready-to-drink tea products under the Lipton brand.

Avon Products Inc. announces several management changes designed to further strengthen the company's operating model as it continues to successfully execute its turnaround plan.

Building on its pioneering "total beverage company" strategy, PepsiCo plans to significantly expand its non-carbonated portfolio in the United States.

The Procter & Gamble Company announces that Gain has become the company's 23rd brand with more than $1 billion in sales.

Office Depots chooses go2 for the company's first national mobile marketing program.

Consumers Will Soon Benefit from Reebok's Reinvention of the NHL Uniform