Marketing Tactics

On-the-go consumers want weight-management tools that are quick and simple.

Smart Balance, manufacturer of Smart Balance buttery spreads, popcorn, oils, cooking sprays, peanut butter, mayonnaise and cheese products, and Earth Balance butter spreads and shortening, appoints Acosta as its sales and marketing agency in the United States.

Consumer goods companies can expect to gain valuable shopper insights from a new generation of consumer panel services created by Wal-Mart Stores Inc. and Information Resources Inc. (IRI) based on Wal-Mart's unique customer segments.

Through a licensing agreement. Procter & Gamble (P&G) will provide Dunkin' Donuts coffee to grocery stores, mass merchandisers, club stores, and drug stores throughout the Unites States.

Nike Inc. announces that executives have been named to new leadership positions heading the Nike brand's two largest regional apparel businesses, representing approximately 76 percent of Nike's almost $4.6 billion in global apparel revenues.

As part of the global "Coke Side of Life" campaign, The Coca-Cola Company announces plans for a new global Olympic television commercial featuring Olympians LeBron James and Yao Ming.

Nike Inc. and The Finish Line Inc., an athletic specialty retailer, launched an integrated campaign on August 3, 2007, that highlights Finish Line as a premier destination for Nike+ running shoes this fall.

The Wm. Wrigley Jr. Co. selects DDB Worldwide as an additional global creative advertising agency, joining BBDO Worldwide, to provide creative advertising agency support for the company's brands throughout the world.