Marketing Tactics

McCormick & Company Inc., the world's largest spice company, employs Studiocom, a WPP Company, to provide interactive services for the remainder of 2007 and 2008.

Hershey Kisses Chocolate Candy achieved the highest overall "Brand Equity" score as well as the highest "Overall Relevance" score among the1,120 brands measured by Harris Interactive's EquiTrend, a renowned annual brand equity study.

In May 2007, The Hershey Company announced that John C. Long is named Vice President, Corporate Social Responsibility. Long will report to Thomas K. Hernquist, senior vice president, global chief growth officer.

Smirnoff, a Diageo brand, unveils a new drinking experience with the introduction of the Smirnoff Cocktails collection.

In response to broadscale consumer demand, Tyson Foods Inc. is now producing all of its Tyson brand fresh chicken from birds "Raised Without Antibiotics."

Belk deploys the Connect3 AMP Performance Series platform for promotion management.

Ace Hardware selects the Planalytics Business Weather Intelligence platform to measure and predict weather-driven demand.

The "Barbie BCause" collection reuses excess Barbie fabrics and trimmings to create handbags, pillows, diaries, totes and other eco-friendly accessories.