Target and Converse Partner in Innovation, Launch Exclusive Line
Converse Inc. and Target Corporation reach an innovative partnership agreement to offer One Star vintage-inspired sport lifestyle apparel and footwear, available exclusively at Target stores nationwide beginning in February 2008. The One Star collection -- which has been a successful part of the Converse family for more than 30 years -- will be supported by an integrated marketing campaign. Select sportswear and footwear styles will also be available at Target.com. "We are very excited about this tremendous partnership celebrating Converse's iconic One Star label with a world-class retail partner like Target. This collaboration will enable us to deliver an innovative, premium head-to-toe lifestyle product collection while creating an exclusive One Star offering for Target guests," says Jack Boys, chief executive officer, Converse Inc. "This partnership is another way in which we strive every day to bring our guests differentiated merchandise at a great value," adds Target President Gregg Steinhafel