Marketing Tactics

The Wm. Wrigley Jr. Company's Orbit, Extra and Eclipse sugar-free chewing gums have earned the American Dental Association (ADA) Seal of Acceptance. Orbit, Extra and Eclipse are the first gums in the United States to earn this recognition because they are clinically proven to help fight cavities, strengthen teeth and reduce harmful plaque acids.

Jesse Deol, director of manufacturingat HP discusses how change can lead to better business outcomes.

Necessity may be "The Mother of Invention", but being a productive, resourceful and entrepreneurial mom takes a little more than that these days.

The Haagen-Dazs Flavor Search and the next limited edition flavor to be added to the Haagen-Dazs ice cream lineup is Caramelized Pear and Toasted Pecan, created by Leslie Zoerb of Buffalo, N.Y.

Campbell Soup Company lined grocery store shelves nationwide this month with its limited edition pink and white cans of condensed soup in support of National Breast Cancer Awareness Month.

Mountain Dew AMP Energy, along with the Army National Guard, will sponsor Dale Earnhardt Jr. when the popular stock-car driver joins Hendrick Motorsports for the 2008 NASCAR Sprint Cup Series campaign.

Wal-Mart Stores Inc. plans to sell only concentrated products in the liquid laundry detergent category in its U.S. Wal-Mart Stores and Sam's Clubs by early May 2008.

M&M'S Brand Chocolate Candies is offering consumers the opportunity to go pink during Breast Cancer Awareness Month this October to commemorate Susan G. Komen for the Cure's 25th year in the fight against this deadly disease.