Marketing Tactics

The Procter & Gamble Company announces that beginning in September it will convert its entire portfolio of liquid laundry detergents to a "2X" concentrated formulation.

Crocs Inc. enters into a licensing agreement with Marvel Entertainment Inc. to produce Crocs footwear and Jibbitz charms featuring characters ripped from the pages of Marvel's comic books, including Captain America, The Fantastic Four, The Incredible Hulk, Spider-Man and The X-Men.

Mars Incorporated plans to unify its regional corporate brands under the single corporate brand name, Mars.

General Mills and Curves partner to launch a weight management brand and four new products under the Curves name.

Superstore chain Meijer deploys NCR Copient and Teradata applications to improve individualized promotional offers to shoppers at checkout.

The Nielsen Company and the In-Store Marketing Institute move into the national expansion phase of an initiative known as P.R.I.S.M. (Pioneering Research for an In-Store Metric): An effort to measure the size and composition of the audiences for in-store marketing media.

Earlier this week, Kraft Foods Inc. showcased more than 70 new foods and beverages in an Internet-based virtual world at the 2007 Food Marketing Institute (FMI) Supermarket Convention in Chicago.

Boscov's Department Store selects Allink Enhanced from Harte-Hanks to create a retail database marketing system.