Marketing Tactics

JDA Software Group Inc. announces that enterprise software and supply chain expert Larry Ferrere joins the company as senior vice president of product management and chief marketing officer (CMO).

On April 10, 2008, Nike Inc. brings consumers the next evolution of the Nike+ experience: the Nike+ SportBand, designed for runners who choose not to run with music and for those times when you can't use music.

Procter & Gamble marketing veteran Ted Woehrle will join Newell Rubbermaid in the newly created position of senior vice president, marketing and brand management.

Coty Inc. and Karl Lagerfeld SAS enter into a strategic licensing alliance to market the Lagerfeld line of signature fragrances.

Brooks Sports' online marketing library had a poor user interface, it was disorganized and it wasn't searchable.

Wal-Mart endorses Knowledge Networks as the online panel research company to conduct custom studies using the retailer's proprietary Segmentation Lens.

Stop & Shop deploys business intelligence software from SPSS to increase customer loyalty and develop new products and services.

Bare Escentuals Inc. appoints Karen Barner to the newly created position of senior vice president of the company's Direct to Consumer business.