Marketing Tactics

Consumer goods companies can expect to gain valuable shopper insights from a new generation of consumer panel services created by Wal-Mart Stores Inc. and Information Resources Inc. (IRI) based on Wal-Mart's unique customer segments.

Through a licensing agreement. Procter & Gamble (P&G) will provide Dunkin' Donuts coffee to grocery stores, mass merchandisers, club stores, and drug stores throughout the Unites States.

The Wm. Wrigley Jr. Co. selects DDB Worldwide as an additional global creative advertising agency, joining BBDO Worldwide, to provide creative advertising agency support for the company's brands throughout the world.

As part of the global "Coke Side of Life" campaign, The Coca-Cola Company announces plans for a new global Olympic television commercial featuring Olympians LeBron James and Yao Ming.

Nike Inc. and The Finish Line Inc., an athletic specialty retailer, launched an integrated campaign on August 3, 2007, that highlights Finish Line as a premier destination for Nike+ running shoes this fall.

Nokia has chosen India as the first location in a series of satellite design studios that it plans to establish in design hot spots around the world, signaling the increasing impact the country is having on the development of mobile phones.

MEI announces "TPM Trailblazers", the 2007 Annual Trade Promotion Management User Conferences to be held September 4-6 at Disney's Yacht and Beach Club in Orlando Florida.

Nokia has chosen India as the location for the first in a series of satellite design studios it plans to establish in design hot spots around the world, signaling the increasing impact the country is having on the development of mobile phones.