Skip to main content

Marketing Tactics

  • Hallmark Gains Insight into Product Performance

    Hallmark Cards Inc. expands its use of MicroStrategy business intelligence software for enterprise-wide reporting and analysis.

  • P&G Brings Dunkin' Donuts Coffee to Consumer Kitchens

    Through a licensing agreement. Procter & Gamble (P&G) will provide Dunkin' Donuts coffee to grocery stores, mass merchandisers, club stores, and drug stores throughout the Unites States.

  • Nike Names Leads for Regional Apparel Businesses

    Nike Inc. announces that executives have been named to new leadership positions heading the Nike brand's two largest regional apparel businesses, representing approximately 76 percent of Nike's almost $4.6 billion in global apparel revenues.

  • Wal-Mart to Deliver New Shopper Insights

    Consumer goods companies can expect to gain valuable shopper insights from a new generation of consumer panel services created by Wal-Mart Stores Inc. and Information Resources Inc. (IRI) based on Wal-Mart's unique customer segments.

  • Wrigley Leverages Two Global Creative Agencies

    The Wm. Wrigley Jr. Co. selects DDB Worldwide as an additional global creative advertising agency, joining BBDO Worldwide, to provide creative advertising agency support for the company's brands throughout the world.

  • Coca-Cola Brings Olympians Together

    As part of the global "Coke Side of Life" campaign, The Coca-Cola Company announces plans for a new global Olympic television commercial featuring Olympians LeBron James and Yao Ming.

  • Nike and Finish Line Form Marketing Alliance

    Nike Inc. and The Finish Line Inc., an athletic specialty retailer, launched an integrated campaign on August 3, 2007, that highlights Finish Line as a premier destination for Nike+ running shoes this fall.

  • Coty Inc. Launches New Chloe Women's Fragrance

    Chloe and Coty Prestige, the selective division of Coty, announce the press launch of a new Chloe's women's fragrance in October 2007 for an on-counter date in February 2008.
X
This ad will auto-close in 10 seconds