General Mills and Curves Partner for Weight Management
General Mills and Curves partner to launch a weight management brand and four new products under the Curves name. The new weight management product line is part of Curves' first long-term partnership in consumer foods that gives General Mills broad, exclusive promotional rights to several key food categories encompassing everything from licensed products to consumer promotion activity. The integrated launch of the new product line will be supported by various promotional and communication vehicles, including Web site activation, media and print, as well as the nearly 8,000 Curves locations across