M&M'S Supports Fight Against Breast Cancer

9/27/2007

M&M'S Brand Chocolate Candies is offering consumers the opportunity to go pink during Breast Cancer Awareness Month this October to commemorate Susan G. Komen for the Cure's 25th year in the fight against this deadly disease. From the popular pink M&M'S, to MY M&M'S special "Promise Blend" to the M&M'S sponsored NASCAR race team, M&M'S is raising awareness in the fight against breast cancer via multiple product offerings. The brand will also make a minimum guaranteed contribution of $550,000 in support of Komen for the Cure's promise to save lives and end breast cancer forever. "At Mars Snackfood US, we applaud Susan G. Komen for the Cure's 25-year history of saving lives, empowering survivors and activists, and supporting science in finding a cure for breast cancer," says Michele Kessler, vice president, Mars Snackfood US. "We are pleased to support such an important organization that has played a critical role in every major advance in the fight against this deadly disease."