Coors Rewards Designated Drivers with Super Bowl Tickets
The HERO Campaign for Designated Drivers, a national grassroots drunk driving prevention organization, is teaming up with Coors Brewing Company to reward safe driving and alcohol responsibility. Through the Coors Super Bowl "Be A HERO" Responsibility Contest, being run in conjunction with MIX Radio in Phoenix, an individual in Arizona who has demonstrated a longstanding and recognizable commitment to preventing drunk driving will receive two tickets to the Feb. 3, 2008 Super Bowl game in Arizona. Nominees may include, but are not limited to, a designated driver who has taken responsibility for bringing a group of his or her friends home after a night of partying; someone who started a safe ride home program; or someone involved in an alcohol awareness task force. "Coors Brewing Company is very pleased to have third-party partners in this Super Bowl program who have the same values and goals that we have -- as it relates to alcohol responsibility," says Ed Van Den Ameele, field manager, Alcohol Responsibility, Coors Brewing Company. "We have had a successful and outstanding relationship with Bill Elliott and the HERO Campaign for the past several years." The HERO Campaign was established by Bill and Muriel Elliott of Egg Harbor Township , New Jersey , after their son, Ensign John Elliott, was killed in a head-on collision with a drunk driver just weeks after graduating from the United States Naval Academy