Marketing Tactics

This week, The Clorox Company announced it will acquire Burt's Bees, a brand that is regarded among many consumers who purchase natural personal care products as the "most natural" personal care brand and as the leading natural brand in the United States.

On October 21-24, more than 180 consumer goods business and IT executives gathered at The Ritz-Carlton in Orlando, Fla., for the ninth annual Consumer Goods Fall Conference.

As a part of its ongoing commitment to help customers save money and live better, Wal-Mart announces the addition of two new Home brands coming to stores soon.

Barnes & Noble announces that www.bn.com will market books, CDs and DVDs on BlackBerry smartphones.

This November, Ocean Spray's Bogs Across America tour will transform landmark sites in New York City (Rockefeller Center), Chicago (Tribune Tower) and Los Angeles (Hollywood & Highland Center) into a sea of glimmering, red berries.

As part of its commitment to corporate social responsibility, Sara Lee Corporation, the producer of coffee flagship brands such as Douwe Egberts, Merrild, Maison du Cafe and Marcilla, is doubling its worldwide procurement of sustainable coffee.

Channel M deploys BroadSign digital signage technology to deliver in-store programming at Nordstrom and Ashley Furniture HomeStore.

This week, Kimberly-Clark Corporation announced the opening of its new Innovation Design Studio, which incorporates the use of a proprietary virtual reality system to help identify innovations, gain key insights and strengthen customer relationships.