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Beam Global Hires U.S. Commercial Development Head

Beam Global Spirits & Wine Inc. announces that Bill Newlands, former president of Beam Wine Estates, will rejoin the company to serve in a newly created role as senior vice president, U.S. Commercial Development. While brand marketing remains under chief marketing officer Rory Finlay, Newlands will assume responsibility for U.S. regional marketing, commercial activation and the sales training function while working closely and collaborating with Future Brands and distributor partners.
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