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Baskin-Robbins and Hershey's Concoct New Ice Cream Treats

Baskin-Robbins teams up with The Hershey Company to create 13 candy-infused ice cream concoctions. The popular menu line-up has expanded with the introduction of three new YORK Peppermint Pattie-inspired ice cream offerings and the return of REESE'S Peanut Butter Cup and HEATH ice cream treats. The offerings are available nationwide for a limited time, while supplies last, Feb. 18 through June 1, 2008. Along with the Candy Bar Madness treats, Baskin-Robbins boasts other popular candy flavors, including: Everyone's Favorite Candy Bar, Rock 'n Pop Swirl, Pink Bubblegum, and Cotton Candy. Customers are also welcome to create their own special treat by adding any of the sweet sundae toppings, including REESE'S Peanut Butter Sauce, to a favorite ice cream flavor. "Both Baskin-Robbins and Hershey are classic American brands that make a fantastic combination," says Scott Colwell, Baskin-Robbins vice president of marketing. "This partnership creates products our customers will go crazy for. No one can resist chocolate candy mixed with delicious ice cream, a fun American tradition."

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