Coca-Cola Launches Espresso-Based Coffee Beverages Following Acquisition

3/27/2008

The Coca-Cola Company and illycaffe SpA announce finalization of their global joint venture and introduce three premium ready-to-drink coffee products in several European countries. Through the joint venture, Ilko Coffee International consumers in 10 European countries will be able to purchase three premium ready-to-drink coffee products. These products include:

-Caffe: bold, Italian 'chilled caffe,' offers black (no milk) espresso-based coffee
-Cappuccino: intense aromas of illy espresso, blended with milk and dark cacao
-Latte Macchiato: smooth fresh illy espresso, swirled with milk

Additional countries in Europe, Asia, North America, Eurasia and the Pacific are slated for expansion throughout the remainder of 2008 and into 2009 and will be delivered through the Coca-Cola system.

"When we announced the partnership between The Coca-Cola Company and illy a few months ago, we committed to deliver the perfect ready to drink espresso experience," says Muhtar Kent, president and chief operating officer, The Coca-Cola Company. "Today, we believe we have delivered on that promise with an authentic Italian coffee experience. I look forward to this partnership delivering these great brands across the globe and enhancing our global leadership in the fast growing RTD coffee category."