Miller Brewing Co. Unveils New Packaging

Miller Brewing Company has designed new packaging for its iconic Miller Lite brand to debut beginning this month. Beer drinkers across the country will notice a new differentiating signature look adorning all Miller Lite bottles, cans, packaging, point-of-sale materials and signage in stores and on delivery trucks. It has been five years since Miller Lite has tweaked its packaging. Miller Lite's new look was designed by Chicago-based Bagby and Company Inc., and will be applied in a consistent manner across the brands total marketing mix. Consumers will be able to see this new look for Miller Lite wherever they purchase their beer, including bars and restaurants, as well as grocery stores and convenience stores across the country. "We believe this new iconic visual treatment will resonate with legal-drinking-age consumers and further establish Miller Lite as the ultimate light beer," says Antonio Maldonado, Miller Lite vice president of marketing.