Marketing Tactics

Over the past year, the Green Confidence Index tracked consumer sentiment for all things green, from cars to clothing to cleaning products, and it's clear the market has moved from minor to mainstream.

Being green isn't new to Kraft Foods, but senior leadership raised the bar significantly in the last three years, making sustainability a company-wide effort and setting aggressive goals. Here, Kraft Foods' VP of Sustainability Steve Yucknut shares big sustainability wins in four key areas, all of which have been made possible in part by a "greener" corporate culture.

A closer look at the Top 12 consumer goods companies on the Dow Jones Sustainability North America Index.

The Naturals by Safety 1st collection features natural baby care products that are made with pure ingredients that are renewable, plentiful resources found in nature.

Watch candid Q&A videos from the industry thought leaders that presented at this year's premier event for sales and marketing executives in the CG industry.

The maker of 100 percent recycled paper towels, bath tissue, facial tissue and napkins launches the Right to Know initiative.

Bear Naked, Kashi, Odwalla and Clif Bar helped TerraCycle to collect more than 1.5 million wrappers and pay charities nearly $32,000: TerraCycle also works with Elmer's, Scotch Tape, Sharpie, Paper Mate and EXPO brands to clean up the office products industry.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.