Marketing Tactics

VTech will donate a total of 15,000 new books to First Book this year and is encouraging others to support the cause by making a donation.

This market clearly took a hit with the majority of the Top 20 experiencing revenue losses. Find out which five companies reported growth in 2009.

With more than 17,000 new food products introduced to consumers annually, Philip Lempert, the "Supermarket Guru", says that 2010 "misses" include products from recognizable brands such as Starbuck's, Wrigley's, Minute Maid and Sun Tropics. Find out which companies had hits this year and which companies missed the mark.

New interactive environments debuted on Black Friday with special promotions on Facebook and company sites.

Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.

Amidst currency wars and defaulting nations, there are more opportunities than ever for creative brands to deliver on changing consumer needs. Trendwatching.com identifies 11 crucial consumer trends for 2011, including Urbanomics, Online Status Symbols and Owner-Less. Here is an excerpt from this fun and informative report.

Today's shopper is more informed, more demanding and more sophisticated. According to a breakthrough new study, there are four change drivers affecting how brands and retailers will interact with shoppers. Are you getting it right?

The acquisition of Mountain High Yoghurt will double General Mills large size yogurt business.