Marketing Tactics

To make shopping for innovative products effortless and cost effective, the Procter & Gamble Company introduces the Have You Tried This Yet? initiative, which showcases original products that meet the consumers' everyday needs.

The solution is expected to help Kellogg execute its in-store marketing strategies by providing sales representatives with enhanced store-level merchandising and reporting capabilities.

New survey findings indicate that more than one-fourth of American adults with a smartphone will use these devices to research or make holiday purchases, and that number jumps to 45 percent among young adults 18-24

With 400 brands spanning 14 categories of home, personal care and food products, Unilever touches many people's lives around the globe. Here, the company shares the fundamentals for getting the recall process right, including a powerful tool called the Rapid Recall Exchange.

Respondingto consumer demand for products made with natural ingredients, Pepsi-Cola NorthAmerica Beverages is transforming Sierra Mist, its popular lemon-lime soda,into Sierra Mist Natural.

The world's largest online marketplace unveils the eBay Fashion LookBook -- its first ever shoppable, shareable digital style gallery.

Just Born Inc. is dressing up its PEEPS brand in rich luscious chocolate this Halloween.

Majority owned by employees, the company continues growth while exceeding financial targets.