Marketing Tactics

Whole Foods Market announces it has implemented new responsible packaging guidelines for all of its more than 2,100 body care and supplement suppliers companywide.

The multi-media efforts are expected to boost consumption and drive retail traffic for the new low-sugar, low-calorie juice brand.

New compacted detergents join other products in the P&G Future Friendly portfolio, such as Tide ColdWater, PUR and Cascade Action Pacs.

The beverage makers have come under fire for making improper statements regarding green tea on product labels and Web sites.

Amazon, Walmart and eBay held onto their coveted spots compared to a year ago, while a few new companies debuted and others returned based on a survey that polled more than 8,000 shoppers.

The retailer capitalizes on a growing trend: Americans will spend more than $1.6 billion on virtual goods and social gaming in 2011.

According to a new national survey, U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes.

The integrated campaign, created by Partners + Napier, features a mix of print, shopper marketing, word of mouth and digital components.