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Marketing Tactics

  • Social Media Initiatives in Consumer Goods

    Adoption has skyrocketed as social networking now accounts for 11 percent of all time spent online in the United States. But how do businesses capitalize on this trend? New research from CGT and Wipro answers this burning question.

  • CGT Reveals 2010 Innovation Award Winners

    Succeeding in innovation is a rare feat these days and that is why CGT's Innovation Awards once again recognize deserving consumer goods companies for excellence in innovation. Find out which six consumer goods companies took home awards this year.

  • One Big Issue

    CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.

  • Innovation Speed Dating at Kimberly-Clark

    A novelapproach to market research called Rapid Innovation Sessions (RIS) allowedKimberly-Clark to quickly create, design and evaluate 67 new product ideas overthe course of just three weeks.

  • Kellogg Opens Pop-Tarts World

    Pop-Tarts World, featuring interactive displays,entertainment, a diverse cafe menu inspired by Pop-Tarts toaster pastries andmerchandise, celebrated its grand opening.

  • Fisher-Price Celebrates Dora

    Dora moves herarms, swings her hair and swivels her body to the beat as she teaches kids thesteps to her signature dance.

  • Rewriting Pencil History

    Newell Rubbermaid brand rewrites school supply history withthe launch of its new Sharpie Liquid Pencil.

  • Wearing Warner Bros.

    The event is partof a five-market tour, visiting JCPenney stores around the country.
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