The 2010 Consumer Goods Sales and Marketing Summit kicked off this week, providing more than 200 consumer goods executives with a little more insight into customer-facing trends and topics. Get the inside scoop here!
For the first time in company history, Mattel will roll out a new intellectual property, Monster High, across a number of diverse consumer products categories simultaneously at launch.
In order to promote a greater proximity and interactivity with its consumers and provide them with a complete experience of its brands and activities, Concha y Toro has developed the site www.conchaytorofans.com.
Based on tests led by the manufacturer's In-market Testing for Growth group, Kraft can demonstrate how retailers can profitably improve shelf layouts, merchandising, marketing and servicing strategies.
A rumor that P&G might acquire Newell Rubbermaid sent options trading on the manufacturer to its highest level in almost three months, Businessweek reported Tuesday.
RITZ crackers, the brand that is Open for Fun, teams up withworld-renowned music artist Wyclef Jean to serve up all the ingredients forthis summer's ultimate block party experience.
