Marketing Tactics

Unilever is deploying a new visual category management solution to strengthen its category initiatives.

Elephant-poo notebook sales are on the rise for Earth Day marketing campaigns as end buyers identify promotional products as the most effective medium among all advertising, next to the Internet. Find out which other green promotional products are in hot demand right now.

Foodfacts.com announces that the Food Facts Health Score (FFHS) is now available on food manufacturer boxes, signaling consumer advancement for the expanded use of a food rating system.

The leading appliance brand reinvents itself by introducing consumer-researched new product lines with an emphasis on design.

Information Resources Inc. unveils its transformation into SymphonyIRI Group Inc.

The experts at Consumer Reports tested thousands of household items -- from detergents to toilet paper -- and have put together a list of some of the best and worst products. Find out which products are do's and which are don'ts after the jump.

By: Graeme McVie, Senior Vice President, APT

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.