Marketing Tactics

The new store aims to save shoppers time and eliminate trips to the store for everyday essentials.

The mobile channel has arrived, and Scotts unveiled a new app to not just engage with customers, but provide value.

According to the complaint, Crayola knowingly, willingly and unlawfully is infringing and intends to infringe on Spin Master's well-known "Liv" trademark.

Effective on June 22, 2010, terms like "light", "low" and "mild" are banned in cigarette labeling and marketing to potentially protect kids and save lives.

The company will add Ridsect, Bloom, Catch, Cucal, Pyrel, Vapona, and Fumitox brands.

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.

The 2010 Consumer Goods Sales and Marketing Summit kicked off this week, providing more than 200 consumer goods executives with a little more insight into customer-facing trends and topics. Get the inside scoop here!

A new program welcomes outside innovation into the organization to push its marketing and communications expertise to new levels.