Kenmore Brand Introduces 450 New Products
Kenmore, an appliance brand from Sears Holding Company known for quality and dependability for more than 83 years, continues its efforts to reinvent itself with the introduction of brand new Kenmore and Kenmore Elite products in refrigeration, dish, laundry, cooking and small kitchen appliances.
"As America's leading appliance brand, we recognize that even iconic brands, like Kenmore, need to reinvent themselves periodically to meet the changing needs of our customers," says Guenther Trieb, president, Kenmore Brand Business Unit, Sears Holdings. "During the development process, we listened carefully to consumer feedback on what they want from their Kenmore and Kenmore Elite appliances. The new Kenmore products feature eye-catching designs, new innovations, and when applicable, energy efficient capabilities to fit our customers' lifestyles."
"As America's leading appliance brand, we recognize that even iconic brands, like Kenmore, need to reinvent themselves periodically to meet the changing needs of our customers," says Guenther Trieb, president, Kenmore Brand Business Unit, Sears Holdings. "During the development process, we listened carefully to consumer feedback on what they want from their Kenmore and Kenmore Elite appliances. The new Kenmore products feature eye-catching designs, new innovations, and when applicable, energy efficient capabilities to fit our customers' lifestyles."
To stay ahead of consumers' needs by delivering breakthrough solutions, the Kenmore brand will unveil 450 new and/or improved products across all of its large and small appliance lines throughout 2010. As the Kenmore brand continues to deliver innovative solutions to meet consumers' ever-evolving needs, the brand is also modernizing its image and product assortment to be a closer reflection of today's consumers and their lives. Some key highlights to date, include:
-- Redesigned the Kenmore logo to symbolize the blend of the brand's rich heritage, a more modern, fresh image, and continued innovation leadership
-- Launched a line of high-efficiency front-load laundry, which introduced a whole new way to custom-clean and care for your clothes with the Smart Motion technology that moves the drum in multiple ways to give each fabric and each load he cleaning and care it deserves.
-- Began airing new commercials with the tagline "Kenmore. That's Genius," which built upon the revitalized brand image while bringing the new brand vision to life in full color.
-- Introduced a new, interactive Web site (www.Kenmore.com) to address consumers' needs with unique capabilities such as a consumer-friendly resource that simplifies the process of finding the right appliance by guiding consumers through their options.
-- Opened the doors to its first interactive "Kenmore Live Studio" in downtown Chicago. The Kenmore Live Studio is an interactive
experience that brings together live demonstrations and video and social media capabilities unlike anything ever seen before in the
industry. It lets you interact with a top chef or home/lifestyle expert right in the Live Studio or from your computer using a live
video feed from cameras in the Studio that broadcast to the Kenmore Facebook page (www.facebook.com/kenmore).
"We're just getting started on what we have planned ahead for the brand and our products. We'll be raising the bar on style and innovation in all of our large and small appliance categories," said Betsy Owens, Kenmore brand's vice president and general manager.
-- Introduced a new, interactive Web site (www.Kenmore.com) to address consumers' needs with unique capabilities such as a consumer-friendly resource that simplifies the process of finding the right appliance by guiding consumers through their options.
-- Opened the doors to its first interactive "Kenmore Live Studio" in downtown Chicago. The Kenmore Live Studio is an interactive
experience that brings together live demonstrations and video and social media capabilities unlike anything ever seen before in the
industry. It lets you interact with a top chef or home/lifestyle expert right in the Live Studio or from your computer using a live
video feed from cameras in the Studio that broadcast to the Kenmore Facebook page (www.facebook.com/kenmore).
"We're just getting started on what we have planned ahead for the brand and our products. We'll be raising the bar on style and innovation in all of our large and small appliance categories," said Betsy Owens, Kenmore brand's vice president and general manager.