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Marketing Tactics

  • J&J, Kraft Tout Best Corporate Reps

    U.S. household goods companies won out in battle for public opinion, claiming five of the top 10 spots in a new national corporate reputation survey. Find out which other CG companies got high marks from 800 American consumers.

  • Queensboro Shirt Goes Green and Makes Green

    How one small business is finding ways to make environmentally-friendly products and money at the same time.

  • PepsiCo to Invest $250 Million in Vietnam

    The investment is in addition to PepsiCo's investment over the past two years in two new manufacturing facilities, a new foods plant in Binh Duong and a new beverages plant in Can Tho.

  • TOMS Shoes Partners with AT&T

    The company that inspired the global One for One movement will commemorate its landmark shoe drop this September in Argentina with support from AT&T.

  • Consumer Goods Sustainability Index

    A closer look at the Top 12 consumer goods companies on the Dow Jones Sustainability North America Index.

  • Dorel Helps Babies Go Green

    The Naturals by Safety 1st collection features natural baby care products that are made with pure ingredients that are renewable, plentiful resources found in nature.

  • 2010 Sales & Marketing Summit Recap

    Watch candid Q&A videos from the industry thought leaders that presented at this year's premier event for sales and marketing executives in the CG industry.

  • Facts on Packs

    The maker of 100 percent recycled paper towels, bath tissue, facial tissue and napkins launches the Right to Know initiative.
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