Marketing Tactics

For theCG company, direct-to-consumer selling has become a necessity as the competition against retail store brands heats up. In effect, P&G and PFSweb are testing innovative e-commerce concepts to unlock growth for online sales of consumer products.

Food and beverage manufacturers pledge to reduce 1.5 trillion calories by 2015.

U by Kotex teams up with Khloe Kardashian to bring attentionto important women's health issue.

The leading appliance brand reinvents itself by introducing consumer-researched new product lines with an emphasis on design.

Clorox Facebook fans and actress Julianne Moore activatedonations to the Children's Health Fund.

Sunny Delight Beverages Co.explains how it is leveraging TPM to improve customer profitability, using atool throughout the finance, product supply andlogistics functions.

Foodfacts.com announces that the Food Facts Health Score(FFHS) is now available on food manufacturer boxes, signaling consumeradvancement for the expanded use of a food rating system.

Consumer confidence and economic optimism are on the upswing in the first half of 2010, accompanied by new opportunities for marketers and retailers in a still unpredictable economic environment.