Marketing Tactics

Over the past year, the Green Confidence Index tracked consumer sentiment for all things green, from cars to clothing to cleaning products, and it's clear the market has moved from minor to mainstream.

Being green isn't new to Kraft Foods, but senior leadership raised the bar significantly in the last three years, making sustainability a company-wide effort and setting aggressive goals. Here, Kraft Foods' VP of Sustainability Steve Yucknut shares big sustainability wins in four key areas, all of which have been made possible in part by a "greener" corporate culture.