Marketing Tactics

Bear Naked, Kashi, Odwalla and Clif Bar helped TerraCycle to collect more than 1.5 million wrappers and pay charities nearly $32,000: TerraCycle also works with Elmer's, Scotch Tape, Sharpie, Paper Mate and EXPO brands to clean up the office products industry.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

The national advertising campaign of print, digital, and retailer programs began in May.

With an investment of $3 million over the next three years, the new center in Peru will promote new initiatives that will benefit local communities and ultimately deliver wholesome and enjoyable products to consumers.

Packaged Facts estimates private label food and beverage dollar sales totaled $87 billion in 2009. Here's why specialty food retailers, like Trader Joe's and Whole Foods, enjoyed greater growth in store brand product sales between 2005 and 2009 than traditional supermarkets.

As a wholly owned subsidiary, Kona Brewing will remain Hawaii-based, but with enhanced distribution and marketing capabilities.

Facebook celebrated its 500 millionth active user last week, and leading consumer goods companies are putting the social networking site's popularity to good use. Here, CGT presents the Top 20 food and drink brands on Facebook. Did your brands make the cut? If not, learn how these leaders are making social media a competitive advantage.

PepsiCo's brand and marketing teams will select partners for pilot activation programs from among 20 presenting entrepreneurs.