Marketing Tactics

Clorox Facebook fans and actress Julianne Moore activatedonations to the Children's Health Fund.

Sunny Delight Beverages Co.explains how it is leveraging TPM to improve customer profitability, using atool throughout the finance, product supply andlogistics functions.

Foodfacts.com announces that the Food Facts Health Score(FFHS) is now available on food manufacturer boxes, signaling consumeradvancement for the expanded use of a food rating system.

Consumer confidence and economic optimism are on the upswing in the first half of 2010, accompanied by new opportunities for marketers and retailers in a still unpredictable economic environment.

The Huggies MomInspired Grant Program presents a completely new open innovation path for the consumer packaged goods company.

New industry research reveals that the in-store technology increases the achievement of ROI goals by 50 percent. Find out which applications are in hot pursuit by consumer goods companies and which aren't considered priorities.

Unilever is deploying a new visual category management solution to strengthen its category initiatives.

Elephant-poo notebook sales are on the rise for Earth Day marketing campaigns as end buyers identify promotional products as the most effective medium among all advertising, next to the Internet. Find out which other green promotional products are in hot demand right now.