Marketing Tactics

Hillerich & Bradsby Co. Unveils Game-Changing Innovation
Hillerich & Bradsby Co. has been in the sporting goods business for more than 100 years with well-known divisions like Louisville Slugger and PowerBilt Golf. Recently, the company's partnership with an internationally renowned orthopedic hand surgeon opened up a whole new league of possibilities for the company.
Quirky.com Takes Open Innovation to a New Level
Everyone has a product idea. Chances are you do, too. At Quirky.com, you submit a new product idea, the community works on them and Quirky.com will sell your product worldwide.

Sara Lee to Source Record Volumes of Sustainable Coffee

The company beats its 2009 targets by about 10 percent and raises the bar by 33 percent for 2010.
P&G Optimizes Packaging and Artwork Initiatives

Together, P&G and Dassault Systemes are developing an integrated suite of products to help make the packaging process more efficient, improve speed to market, increase shelf impact and, ultimately, create a better experience for consumers.
Wal-Mart and P&G Provide Family-Friendly TV

The joint effort is a key anchor to Wal-Mart's Family Moments campaign.
Vantage Point: What Digital Photography and Downstream Data Have in Common

By: Dr. Jonathan Golovin, Chairman, CEO and Co-Founder, Retail Solutions
Kraft Empowers Web Brands with CRM

A direct-to-consumer marketing solution will support the company's largest North American consumer Web brands, including KraftFoods.com.
Coke, Pepsi and DPSG Commit to Michelle Obama

Coke, DPSG, PepsiCo, Nestle Waters and Sunny Delight commit to caloric reductions in the beverage marketplace through innovation, smaller portion sizes and further marketing of low-calorie beverages.
Wal-Mart Cuts Big Brand Names

The retail giant will reportedly remove the Hefty and Glad brands of food bags from its shelves and consider brand consolidation in additional categories, often in favor of its Great Value private label products.
Clorox Launches CSR Web Site

The Web site includes an upgraded product ingredient listing that features more than 230 household and commercial cleaning, disinfecting and auto care products.

Hillerich & Bradsby Co. Unveils Game-Changing Innovation

Quirky.com Takes Open Innovation to a New Level

Sara Lee to Source Record Volumes of Sustainable Coffee

P&G Optimizes Packaging and Artwork Initiatives

Wal-Mart and P&G Provide Family-Friendly TV

Vantage Point: What Digital Photography and Downstream Data Have in Common

Kraft Empowers Web Brands with CRM

Coke, Pepsi and DPSG Commit to Michelle Obama

Wal-Mart Cuts Big Brand Names

Clorox Launches CSR Web Site