Marketing Tactics

Campbell's Select Harvest wins the food and beverage category while Quilted Northern Ultra takes home top honors for non-food items. Find out which other new products achieved stellar sales success despite the recession.

The football match showcasing athletes with and without intellectual disabilities will be played during the 2010 FIFA World Cup South Africa.

A larger-than-life shopping cart will cross the country stopping in five communities to rally consumer support for a worthy cause.

Nestle, Danone, PepsiCo and Coca-Cola round out the top 5 food and beverage companies that are best managing their social and environmental impacts of the global food chain. Get the full list here.

More than 10 million pounds of salt is expected to be eliminated.

The initiative brings together Procter & Gamble brands like Tide, Pampers, PUR, Duracell and others for a simple mission: to help mainstream consumers save water, waste and energy at home.

Target launches a scannable mobile coupon program that allows guests to receive exclusive offers directly on their mobile phones.

Columbia replicates the same product assortment that is available on its e-commerce site for its mobile site using a Demandware application.