Marketing Tactics

Coke, DPSG, PepsiCo, Nestle Waters and Sunny Delight commit to caloric reductions in the beverage marketplace through innovation, smaller portion sizes and further marketing of low-calorie beverages.

The retail giant will reportedly remove the Hefty and Glad brands of food bags from its shelves and consider brand consolidation in additional categories, often in favor of its Great Value private label products.

A direct-to-consumer marketing solution will support the company's largest North American consumer Web brands, including KraftFoods.com.

The Web site includes an upgraded product ingredient listing that features more than 230 household and commercial cleaning, disinfecting and auto care products.

Georgia-Pacific joins the Mother Nature Network (MNN), a Web site forenvironmental news and information viewed by more than five millionpeople last year.

Ashlee Simpson-Wentz helps to introduce new Pieces Candies flavors from Hershey.

Sustainable packaging design, sourcing and partnerships remove weight equivalent of more than 150 fully loaded jumbo jets from the supply chain.

Kicking off the line extensions is the introduction of Mediterranean-inspired flavors to Healthy Choice Cafe Steamers, which continue to bring fresh taste via the power of steaming technology.