Marketing Tactics

The new digital, voice-activated application bridges the content and services found on the Betty Crocker Web site.

Hostess is well recognized, trusted and the company's best-selling brand with more than $1 billion in annual retail sales.

Del Monte Foods announces that it will reorganize all consumer promotion and shopper marketing activities.

K-C joins forces with upcycling firm to help educate and engage consumers while donating to local communities.

The interactive gesture-control digital signs were used to promote the release of the perfume, Hugo Element.

Combining research and an understanding of how kids play along with how consumers shop online, MattelShop.com is designed to be easy and intuitive for every shopper.

PepsiCo, Kellogg and Unilever stated plans to cut ties with the program after it came under pressure from state and federal authorities who feared consumers would be misled.

The new playards, travel systems and highchairs have multiple uses as infants and toddlers develop.