Marketing Tactics

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Get abehind-the-scenes look into the topics and trends covered at this year's event.Plus, our esteemed speakers answer your top-of-mind questions in videointerviews.

Michael Polk is credited with accelerating growth and profitability by improving efficiencies and encouraging the flow of ideas and product innovations across borders.

In today's tough economic environment, consumer product companies are increasingly looking for operating efficiencies to offset shrinking margins. Now more than ever, the CMO is expected to do more with less.

Catering to major shifts in consumer eating habits, the new Web site features more than 3,000 recipes and more than 500 new photos.

The company reveals a new visual identity for key brands in its extensive family of juice beverages.

The brand is a new venture between Smart Balance and Bob Greene, Oprah's personal trainer and creator of the Best Life healthy lifestyle program.

AMR analyst Allen Johnson reveals how innovation is a core element in demand processes and PLM is the technology that can improve it.