Kraft Foods Starts New Year 150 Million Pounds LighterSustainable packaging design, sourcing and partnerships remove weight equivalent of more than 150 fully loaded jumbo jets from the supply chain. ConAgra Gives Healthier Choices Kicking off the line extensions is the introduction of Mediterranean-inspired flavors to Healthy Choice Cafe Steamers, which continue to bring fresh taste via the power of steaming technology. Hasbro Names SVP and Global Brand Leader In this role, the new candidate will lead global strategy, marketing and merchandising for Hasbro's preschool brand portfolio. Dr Pepper and Electronic Arts Partner for Marketing ElectronicArts Inc. and Dr Pepper launch an innovative brand marketing program deliveringcustom built interactive entertainment to Dr Pepper fans. Nestle Brand Ads Go 3D with Provision Nestle commitsto advertising its Nescafe brand across Kariba's Enterprises advertisingnetwork in the Caribbean. Pop Secret's New Campaign The newtelevision commercials, movie sponsorships and popsecret.com, debut Dec. 17,2009. Pulse: Hanes' Online Virtual Sock Drive Ties Social Networkers The virtual sock drive via Facebook will determine the number of real socks donated to the United Way. General Mills Launches Box Tops Marketplace More than120 online retailers have partnered with the fundraising program to donate apercentage of each purchase made to schools enrolled. New Pepperidge Farm Creation Celebritynatural food chef Bethenny Frankel introduces 100-calorie Deli Flats. Pepsi Opens Online Site for Idea Submissions The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in 2009, which showed the brand as a catalyst for optimism. First Previous 317 318 319 320 321 Next Last