Clorox Launches CSR Web Site

As part of its commitment to increase communications on its corporate social responsibility (CSR) initiatives, The Clorox Company launches its new CSR Web site, www.cloroxcsr.com. The Web site includes an upgraded product ingredient listing that features more than 230 household and commercial cleaning, disinfecting and auto care products in the U.S. and Canada, as well as a comprehensive glossary of terms for each ingredient.

 

Clorox's new CSR Web site also offers more user-friendly navigation, access to a complete listing of ingredients and a comprehensive glossary of terms to help consumers understand the function of each product ingredient. Plans also are under way for French and Spanish versions of the product ingredient communication section of the Web site.

 

"Doing the right thing for our people and our communities has always been part of our DNA," says Clorox Chairman and CEO Don Knauss. "In this age of transparency, we recognize how important it is for us to tell our story. We also want to be more responsive in addressing immediate consumer needs, which is why we upgraded our Ingredients Inside program. This is just one example of how Clorox is committed to earning people's trust every day."

 

Additional Clorox CSR accomplishments include:

-- Exceeding the U.S. census in all diversity categories, including a workforce made of up 52 percent women and ranking 14th among the top 25 companies in California with women in director and executive positions

-- Offering consumers alternatives to traditional products with Green products, and a more eco-friendly alternative to bottled water with Brita filters

-- Establishing a goal to make sustainability improvements to 25 percent of its products around the world by 2013 (versus 2009 base year)

-- Establishing an Eco Office dedicated to driving environmental sustainability throughout its operations and product portfolio

-- Awarding $3.6 million in cash grants to K-12 education, and making product donations to charities, non-profits and disaster relief efforts valued at $7.8 million in fiscal year 2009, in addition to recent product and cash support for relief efforts in Haiti