Marketing Tactics

The beverage giant commits to have front-of-pack energy information on all products by the end of 2011.

Succeeding in innovation is a rare feat and that is why CGT is recognizing a handful of CG companies for excellence in innovation. Find out which companies took home this year's Most Innovative Product and Most Innovative Company awards.

It's time to stop insulating and start innovating. CGT and IBM explore the three main barriers to innovation right now and offer tips to overcome them.

A partnership with The Huffington Post exposes PUMA to more than 22.5 million unique monthly visitors.

The shift will ensure that, across major markets, Mars' core global brands will be aligned under a single creative agency.

The Lipton Tea Suffolk plant sends no waste to landfills by processing all of its waste through its aggressive recycling and composting programs.

With the threat of H1N1 looming, Lysol launches the Healthier Habits Rewards Program, an initiative to educate families on healthy hygiene routines.

In the past four years, Kevin B. George established the deodorant business unit as the fastest growing Unilever business in the United States.