Coke, Pepsi and DPSG Commit to Michelle Obama
Answering First Lady Michelle Obama's call for innovative industry initiatives that contribute to her healthy families program, America's non-alcoholic beverage companies, like The Coca-Cola Company, Dr Pepper Snapple Group, PepsiCo, Nestle Waters North America and Sunny Delight, are coming together to make the calories in their products more clear and consumer-friendly. This new initiative will display calories more prominently on:
-- Product labels: Total calorie counts will be displayed on the front of
labels for the entire container, up to and including 20-ounce
products. A 12-ounce serving size will be used in displaying calories
for multi-serve beverage packages (such as 2-liter bottles).
-- Vending Machines: Total calorie counts for the entire container will
be displayed on the beverage selection buttons of vending machines
controlled by the companies.
-- Fountain Machines: Calorie counts will be shown prominently on all
fountain beverage machines.
The voluntary commitment contributes to Mrs. Obama's efforts to help families make informed choices as part of a balanced lifestyle. The companies will coordinate with the Food and Drug Administration to implement the calorie initiative, which will go above and beyond what is required by the federal agency's food labeling regulations. The industry will start implementing the initiative across the country this year with completion in 2012.
The beverage industry is also committing to continue reducing the beverage calories in the marketplace through innovation, smaller portion sizes and further marketing of their low-calorie beverages.
-- Product labels: Total calorie counts will be displayed on the front of
labels for the entire container, up to and including 20-ounce
products. A 12-ounce serving size will be used in displaying calories
for multi-serve beverage packages (such as 2-liter bottles).
-- Vending Machines: Total calorie counts for the entire container will
be displayed on the beverage selection buttons of vending machines
controlled by the companies.
-- Fountain Machines: Calorie counts will be shown prominently on all
fountain beverage machines.
The voluntary commitment contributes to Mrs. Obama's efforts to help families make informed choices as part of a balanced lifestyle. The companies will coordinate with the Food and Drug Administration to implement the calorie initiative, which will go above and beyond what is required by the federal agency's food labeling regulations. The industry will start implementing the initiative across the country this year with completion in 2012.
The beverage industry is also committing to continue reducing the beverage calories in the marketplace through innovation, smaller portion sizes and further marketing of their low-calorie beverages.