Marketing Tactics

Timberland launches a global "Don't Tell Us It Can't Be Done" campaign to encourage the establishment of meaningful emissions standards from UN Climate Change Conference.

Consumer goods companies must up their game to manage revenue, costs and risks at a completely new level of leadership focus and execution pace.

The new television commercials, movie sponsorships and popsecret.com, debut Dec. 17, 2009.

Stacy Lastrina has 19 years of experience with Jones Apparel Group, having joined Nine West Group in 1991 as director of Marketing. Jones acquired Nine West Group in 1999.

This includes a private online community composed of the Mountain Dew brand's most loyal fans, innovative uses of Twitter, YouTube, DEW labs, and more.

CGT readers have revealed the hottest topics of this year simply by clicking on headlines. In case you missed them, here are the top 10 most read stories of 2009.

CGT once again ranks the top 100 consumer goods companies by annual revenue. Where does your company rank?

CGT once again ranks the top 100 consumer goods companies by annual revenue. Where does your company rank?