Marketing Tactics

The new creative marks the first time the brand has used 30-second commercials.

Green Mountain Coffee introduces its new Donut House Collection, a full line of regular, decaf and flavored coffees in K-Cup portion packs for use with Keurig Single-Cup Brewing Systems.

A new solution is expected to enhance consumer participation in Samsung's S.T.A.R. program.

With the threat of H1N1 looming, Lysol launches the Healthier Habits Rewards Program, an initiative to educate families on healthy hygiene routines.

Williams defeats Tampax's Mother Nature character, who tries to deliver her "monthly gift" in an unsuccessful attempt to throw Williams off her game -- on and off the tennis court.

Mattel works with the Make-A-Wish organizations to grant wishes globally to children related to its American Girl, Barbie and Hot Wheels brands.

The iconic beverage brand retains the No. 1 spot on BusinessWeek and Interbrand's annual ranking for the ninth year in a row.

"Extreme Makeover: Home Edition" star Paige Hemmis helps launch the "More Power To Protect" campaign to assist communities most impacted by storm-related power outages.