Marketing Tactics

The initiative builds on the current salt reduction efforts in lunchmeat and fresh bread.

The new power rovers are unveiled as Times Square as visitors kick off the official first pedal to power the lighting of the 2010 numerals on New Year's Eve.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

General Mills launches its largest online collection of recipes at Tablespoon.com; the new Web site features thousands of kitchen-tested recipes.

Timberland launches a global "Don't Tell Us It Can't Be Done" campaign to encourage the establishment of meaningful emissions standards from UN Climate Change Conference.

Consumer goods companies must up their game to manage revenue, costs and risks at a completely new level of leadership focus and execution pace.

The new television commercials, movie sponsorships and popsecret.com, debut Dec. 17, 2009.

Stacy Lastrina has 19 years of experience with Jones Apparel Group, having joined Nine West Group in 1991 as director of Marketing. Jones acquired Nine West Group in 1999.