Marketing Tactics

Succeeding in innovation is a rare feat these days and that is why CGT's Innovation Awards once again recognize deserving consumer goods companies for excellence in innovation. Find out which six consumer goods companies took home awards this year.

Throughconsumer insights and open innovation, General Mills grew its internationalWanchai Ferry product line into a leader in the growing frozen meals categoryin the United States.

The new meals offerfresh taste with new steaming innovation; fewer, simple ingredients; and new packaging.

Daveyoutlines core strategies of companies that innovate successfully and offers hisperspective on balancing innovation with other corporate imperatives.

Selected fromhundreds of recipe entries, Katie's Red Carpet Glamour, has earned theprestigious baking title.

It was oneof the paint industry's greatest success stories: In 1984, The Glidden Company was the third largest producerin America's paint and coatings industry. And then suddenlyin 1986, the brand literally fell off the map. When AkzoNobel acquired theGlidden brand in 2008, one thing was clear: It had to undergo a holisticre-invention of the Glidden brand and restore it to its former glory.

A select group of artisanal growers plant season-appropriategreens and herbs, with select varieties grown in small crops.

The new design issimple to install so that no tools are required and it can be easilydisconnected when needed.