Marketing Tactics

The event is partof a five-market tour, visiting JCPenney stores around the country.

Throughconsumer insights and open innovation, General Mills grew its internationalWanchai Ferry product line into a leader in the growing frozen meals categoryin the United States.

The new meals offerfresh taste with new steaming innovation; fewer, simple ingredients; and new packaging.

Daveyoutlines core strategies of companies that innovate successfully and offers hisperspective on balancing innovation with other corporate imperatives.

Selected fromhundreds of recipe entries, Katie's Red Carpet Glamour, has earned theprestigious baking title.

Kraft Foods has hit its sweet spot, according to Chairman and CEO Irene Rosenfeld, who earlier this week outlined the companys new strategies for its product portfolio and financial performance.

The senior executive is charged to set brand strategy and coordinate and integrate marketing direction and execution across all regions and brands.

The executive succeeds Gene Kahn, who was the company's first Chief Sustainability Officer in 2003, and worked to make a significant impact in reducing the company's environmental footprint.