Marketing Tactics

Inan ambitious move set to break new ground in nightlife experiences, one of theworld's leading vodka brands unveils the "Smirnoff Nightlife ExchangeProject".

Crest and Oral-B launch Pro-Health FOR ME: a complete line of oral care products for tweens.

Whole Foods Market launches the first in-store color-coded sustainability-rating program for wild-caught seafood.

The Gap Inc. reverted back to its iconic blue box logo just one week after rolling out an updated version on its Web site. This isn't the first time a rebranding effort caused loyal consumers to revolt. Here's a look back at two other major flops.

Adoption has skyrocketed as social networking now accounts for 11 percent of all time spent online in the United States. But how do businesses capitalize on this trend? New research from CGT and Wipro answers this burning question.

The launch marks the most dramatic change in the company's visual identity since 1957.

Succeeding in innovation is a rare feat these days and that is why CGT's Innovation Awards once again recognize deserving consumer goods companies for excellence in innovation. Find out which six consumer goods companies took home awards this year.

Throughconsumer insights and open innovation, General Mills grew its internationalWanchai Ferry product line into a leader in the growing frozen meals categoryin the United States.