A New Model: Collaborative Promotion Optimization

6/14/2010

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute. Click here to read the full article.

Reckitt to Drive Product Development Acceleration With AI

Reckitt has set its sights on accelerating artificial intelligence-powered innovation through 2027 as part of wider Fuel for Growth organizational targets.

How Estée Lauder’s AI Agent ConsumerIQ Is Consolidating Data and Streamlining R&D

The Estée Lauder Companies has collected 80 years’ worth of consumer data since its founding — including surveys, clinical trials, promotions, and product usage — and has now made it accessible within a generative AI ecosystem.

PepsiCo Working Toward Integrated Infrastructure With Digital Enhancements

PepsiCo has been undergoing a six-year journey to modernize its operations, particularly in the supply chain. Now as the company nears the end of its SAP rollout in the U.S., PepsiCo talks about the benefits of an integrated infrastructure that streamlines the foods and beverage businesses.