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Marketing Tactics

  • Chiquita Remixes Salads

    A select group of artisanal growers plant season-appropriategreens and herbs, with select varieties grown in small crops.

  • P&G's PUR Innovation

    The new design issimple to install so that no tools are required and it can be easilydisconnected when needed.

  • One Big Issue

    CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.

  • Innovation Speed Dating at Kimberly-Clark

    A novelapproach to market research called Rapid Innovation Sessions (RIS) allowedKimberly-Clark to quickly create, design and evaluate 67 new product ideas overthe course of just three weeks.

  • Kellogg Opens Pop-Tarts World

    Pop-Tarts World, featuring interactive displays,entertainment, a diverse cafe menu inspired by Pop-Tarts toaster pastries andmerchandise, celebrated its grand opening.

  • Revlon Names Global Chief Marketing Officer

    The senior executive is charged to set brand strategy and coordinate and integrate marketing direction and execution across all regions and brands.

  • Kraft Lays Out New Global Growth Strategy

    Kraft Foods has hit its sweet spot, according to Chairman and CEO Irene Rosenfeld, who earlier this week outlined the companys new strategies for its product portfolio and financial performance.

  • General Mills Appoints Chief Sustainability Officer

    The executive succeeds Gene Kahn, who was the company's first Chief Sustainability Officer in 2003, and worked to make a significant impact in reducing the company's environmental footprint.
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