Marketing Tactics

CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.

An audit of 100 national retailers tracks phenomenal growth of Facebook as a platform for branding and social promotions. Case in point: Retailers with 1 million or more likers averaged nearly 40 percent growth between mid-July and mid-September in 2010. Click here to learn more about this audit.

Watch out Oprah. Move over Lady Gaga. The leading ladies of the consumer goods industry are taking over Forbes list of The World's 100 Most Powerful Women.

The fashion and beauty brand uses a solution to store all of its U.S. customer data generated from every touch-point. As a result, Dior achieved a double digit increase in response to its Fall/Winter catalog versus the previous season's mailer.

Chef Boyardee, a brand of ConAgra Foods, launches an easy-to-navigate online community for moms to share insider experiences, ideas and helpful hints about family mealtime and other popular topics.

The third largest brand in the U.S. sugar substitute category, Truvia natural sweetener, introduces the new multi-million dollar "Sweetness Stories" print, television, digital and social media advertising campaign.

Inspired by today's woman and her shopping habits, the Clinique counter at Lord & Taylor Fifth Avenue utilizes modern design and technology to improve functionality and facilitate the Clinique service as you like it concept.

P&G's Luvs baby diapers will offer consumers upgraded packaging features and a new Heavy Dooty Protection diaper design this fall.