Marketing Tactics

The 10th annual Avon Foundation for Women Gala honored exceptional women and men for their efforts to end breast cancer and violence against women.

Procter & Gamble Salon Professional announces Sebastian Professional's collaboration with Sony Pictures' Burlesque.

CGT recognizes 15 deserving consumer goods companies for excellence in innovation, supply chain, customer management and growth strategies.

New interactive environments debuted on Black Friday with special promotions on Facebook and company sites.

With more than 17,000 new food products introduced to consumers annually, Philip Lempert, the "Supermarket Guru", says that 2010 "misses" include products from recognizable brands such as Starbuck's, Wrigley's, Minute Maid and Sun Tropics. Find out which companies had hits this year and which companies missed the mark.

Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.

Amidst currency wars and defaulting nations, there are more opportunities than ever for creative brands to deliver on changing consumer needs. Trendwatching.com identifies 11 crucial consumer trends for 2011, including Urbanomics, Online Status Symbols and Owner-Less. Here is an excerpt from this fun and informative report.

The acquisition of Mountain High Yoghurt will double General Mills large size yogurt business.