Marketing Tactics

Whole Foods Market launches the first in-store color-coded sustainability-rating program for wild-caught seafood.

With 400 brands spanning 14 categories of home, personal care and food products, Unilever touches many people's lives around the globe. Here, the company shares the fundamentals for getting the recall process right, including a powerful tool called the Rapid Recall Exchange.

Respondingto consumer demand for products made with natural ingredients, Pepsi-Cola NorthAmerica Beverages is transforming Sierra Mist, its popular lemon-lime soda,into Sierra Mist Natural.

The world's largest online marketplace unveils the eBay Fashion LookBook -- its first ever shoppable, shareable digital style gallery.

Just Born Inc. is dressing up its PEEPS brand in rich luscious chocolate this Halloween.

Majority owned by employees, the company continues growth while exceeding financial targets.

This article analyzes 40 of the largest players in the consumer packaged goods world and how they have been able to build up enough reputation capital to become the world's most reputable industry in 2010.

The Jones New York section of Macy's will feature a smart store design and offer smart-phone content created to enrich the shopping experience for Jones customers.