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Marketing Tactics

  • 2010 Top 100: Apparel, Footwear, Accessories

    This market clearly took a hit with the majority of the Top 20 experiencing revenue losses. Find out which five companies reported growth in 2009.
  • SpaghettiOs Get in Shape

    Campbell Soup gives all varieties of SpaghettiOs pasta a healthier level of sodium and provides a full serving of vegetables.
  • Seneca Foods Reveals Contest Winner

    Jeanne Holt of Mendota Heights, Minn. was selected by Seneca Foods Corporation as the $2500 Grand Prize winner.
  • 2010 Top 100: Packaged Goods

    It's still no surprise that P&G again tops this year's list. Find out which 19 other organizations keep P&G company on this register of CPG leaders.
  • 2010 Top 100: Tobacco

    Faced with more public scrutiny than any other industry, most of the companies on this list are refocusing on smokeless tobacco products to stay afloat.
  • Hit or Miss: The Best and Worst Food Products of 2010

    With more than 17,000 new food products introduced to consumers annually, Philip Lempert, the "Supermarket Guru", says that 2010 "misses" include products from recognizable brands such as Starbuck's, Wrigley's, Minute Maid and Sun Tropics. Find out which companies had hits this year and which companies missed the mark.
  • Guess? Launches Social Shopping Experience

    New interactive environments debuted on Black Friday with special promotions on Facebook and company sites.
  • P&G, Unilever, L'Oreal Top List of Global Marketers

    Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.
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