Marketing Tactics

The launch marks the most dramatic change in the company's visual identity since 1957.

Succeeding in innovation is a rare feat these days and that is why CGT's Innovation Awards once again recognize deserving consumer goods companies for excellence in innovation. Find out which six consumer goods companies took home awards this year.

It was oneof the paint industry's greatest success stories: In 1984, The Glidden Company was the third largest producerin America's paint and coatings industry. And then suddenlyin 1986, the brand literally fell off the map. When AkzoNobel acquired theGlidden brand in 2008, one thing was clear: It had to undergo a holisticre-invention of the Glidden brand and restore it to its former glory.

A select group of artisanal growers plant season-appropriategreens and herbs, with select varieties grown in small crops.

The new design issimple to install so that no tools are required and it can be easilydisconnected when needed.

CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.

A novelapproach to market research called Rapid Innovation Sessions (RIS) allowedKimberly-Clark to quickly create, design and evaluate 67 new product ideas overthe course of just three weeks.

Pop-Tarts World, featuring interactive displays,entertainment, a diverse cafe menu inspired by Pop-Tarts toaster pastries andmerchandise, celebrated its grand opening.