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Marketing Tactics

  • MEI Completes Management Buy-Out

    Majority owned by employees, the company continues growth while exceeding financial targets.
  • What Price Reputation?

    This article analyzes 40 of the largest players in the consumer packaged goods world and how they have been able to build up enough reputation capital to become the world's most reputable industry in 2010.
  • Jones New York's In-Store Innovation

    The Jones New York section of Macy's will feature a smart store design and offer smart-phone content created to enrich the shopping experience for Jones customers.
  • Huggies Awards Grants to 12 Inventive Moms

    Selectedfrom almost 400 applications, the first 12 grant recipients each successfullydemonstrated unique baby or childcare product ideas that address unmetparenting needs and make life easier for moms and dads.
  • Walmart Continues E-commerce Growth

    The expansion of 'Pick Up Today' and 'FedEx Site to Store' tests provide more savings and convenience for customers.
  • Smirnoff Globalizes Nightlife

    Inan ambitious move set to break new ground in nightlife experiences, one of theworld's leading vodka brands unveils the "Smirnoff Nightlife ExchangeProject".
  • Crest, Oral-B Target Tweens

    Crest and Oral-B launch Pro-Health FOR ME: a complete line of oral care products for tweens.
  • Whole Foods Color Codes Choices

    Whole Foods Market launches the first in-store color-coded sustainability-rating program for wild-caught seafood.
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