Marketing Tactics

Chef Boyardee, a brand of ConAgra Foods, launches an easy-to-navigate online community for moms to share insider experiences, ideas and helpful hints about family mealtime and other popular topics.

The third largest brand in the U.S. sugar substitute category, Truvia natural sweetener, introduces the new multi-million dollar "Sweetness Stories" print, television, digital and social media advertising campaign.

Find out which brands ranked No. 1 in consumer loyalty according to the 2010 Brand Keys Customer Loyalty Engagement Index, a national survey that examines customer's relationships with 518 brands in 71 categories.

To make shopping for innovative products effortless and cost effective, the Procter & Gamble Company introduces the Have You Tried This Yet? initiative, which showcases original products that meet the consumers' everyday needs.

The solution is expected to help Kellogg execute its in-store marketing strategies by providing sales representatives with enhanced store-level merchandising and reporting capabilities.

New survey findings indicate that more than one-fourth of American adults with a smartphone will use these devices to research or make holiday purchases, and that number jumps to 45 percent among young adults 18-24

Selectedfrom almost 400 applications, the first 12 grant recipients each successfullydemonstrated unique baby or childcare product ideas that address unmetparenting needs and make life easier for moms and dads.

The expansion of 'Pick Up Today' and 'FedEx Site to Store' tests provide more savings and convenience for customers.