Marketing Tactics

Jeanne Holt of Mendota Heights, Minn. was selected by Seneca Foods Corporation as the $2500 Grand Prize winner.

It's still no surprise that P&G again tops this year's list. Find out which 19 other organizations keep P&G company on this register of CPG leaders.

Faced with more public scrutiny than any other industry, most of the companies on this list are refocusing on smokeless tobacco products to stay afloat.

With more than 17,000 new food products introduced to consumers annually, Philip Lempert, the "Supermarket Guru", says that 2010 "misses" include products from recognizable brands such as Starbuck's, Wrigley's, Minute Maid and Sun Tropics. Find out which companies had hits this year and which companies missed the mark.

New interactive environments debuted on Black Friday with special promotions on Facebook and company sites.

Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.

Amidst currency wars and defaulting nations, there are more opportunities than ever for creative brands to deliver on changing consumer needs. Trendwatching.com identifies 11 crucial consumer trends for 2011, including Urbanomics, Online Status Symbols and Owner-Less. Here is an excerpt from this fun and informative report.

The acquisition of Mountain High Yoghurt will double General Mills large size yogurt business.