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Marketing Tactics

  • Walmart Celebrates its Associates

    Weeklong festivities will feature 14,000 associates from all 27 countries and highlight the career opportunities at Walmart.

  • Popcorn, Indiana Partners with Big Losers

    With the help of The Biggest Loser Ambassadors, the four-month consumer sampling expedition will begin at Popcorn, Indianas headquarters in Englewood, N.J. on May 31, 2013.

  • Pepsi Appoints Former Playboy Exec to Global CMO Post

    The appointment comes at a time when PepsiCo's underperforming beverage unit has been under scrutiny, with Wall Street chattering about the possibility of a spinoff of the unit to focus on its faster-growing snacks.

  • Mondelez Signs Global "Mobile Only" Media Deal

    A new collaboration with Google is part of the company's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer journey.

  • Come to the Table

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Yoplait Says Cheers to Spring

    For a limited time, new Yoplait seasonal flavors are available nationally in four-packs and also available in a fridgepacks, including four pia colada and four cosmopolitan cups.

  • The Future Consumer

    Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and realistic recommendations for turning him or her into your brand advocate.

  • New Huggies Pull-Ups Launches Web Site

    With all the sites' new features found on the homepage, finding useful potty training tips, new products, promotions and fun games is even quicker.
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