Marketing Tactics

The appointment comes at a time when PepsiCo's underperforming beverage unit has been under scrutiny, with Wall Street chattering about the possibility of a spinoff of the unit to focus on its faster-growing snacks.

A new collaboration with Google is part of the company's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer journey.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

For a limited time, new Yoplait seasonal flavors are available nationally in four-packs and also available in a fridgepacks, including four pia colada and four cosmopolitan cups.

Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and realistic recommendations for turning him or her into your brand advocate.

With all the sites' new features found on the homepage, finding useful potty training tips, new products, promotions and fun games is even quicker.

Campbell enters the rapidly-growing premium baby food category and expands its core business in North America.

In just a month since launch, Unilever's Dove Real Beauty Sketches film became the No. 1 viewed online video advertisement of all time. It has also been uploaded in 25 languages to 33 Dove YouTube Channels and has been viewed in more than 110 countries. Find out why and how the campaign evoked an unmatched emotional reaction in millions of consumers worldwide.