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Marketing Tactics

  • Unilever Credits Sales Growth to Sustainability

    CEO Paul Polman details how brands that have made sustainability central to their brand proposition or product innovation accelerated sales during 2012.

  • Nutrisystem Expands into Retail with Walmart

    Nutrisystem logged revenue declines, from $509.5 million in 2010 to $401.4 million in 2011, due to lower than average sales prices and fewer customer starts. The new retail push is expected to reach new customers.

  • Mike's Hard Innovations Enter New Categories

    Mike's Hard Lemonade Co. rolls out beverage innovations with entries into new categories, beer and cider, and providing new ways for consumers to enjoy mike's hard lemonade flavors.

  • bareMinerals Launches Nationwide "GO BARE" Tour

    In April, bareMinerals kicked off its nationwide "GO BARE" tour with a decked out, dazzling pop-up boutique-meets-lounge and a traveling team of complexion experts devoted to helping women discover their best skin ever.

  • Nestle Brand Launches Integrated Marketing Campaign

    To celebrate the nationwide launch, Haagen-Dazs Gelato will be featured in television, print and digital advertising as well as public relations, point of sale materials and a social media-driven consumer promotion.

  • Budweiser Introduces New Can Shape

    The Anheuser-Busch Global Innovation Group has been investigating potential can innovations for several years.

  • Spring 2013 Tech Preview Guide

    CGT invited leading technology providers to showcase new solutions that promise to reinvigorate strategic IT initiatives in your supply chain, sales and marketing or innovation organizations.

  • We Love a Good Story

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
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