Unilever Czech Republic Acquires SAVO Brand
As Unilever aims to double its business while reducing environmental impact, it is continuously looking for growth opportunities and to further build its portfolio.
This week, Unilever Czech Republic widened its product portfolio in order to serve more consumers when it signed an agreement to acquire the SAVO, Biolit, Diffusil and other consumer brands from the Bochemie company.
SAVO, Biolit and Diffusil all enjoy strong market positions particularly in the Czech Republic and Slovakia. The SAVO brand was introduced to the market of former Czechoslovakia as early as in 1973. Currently the brand includes a whole range of household cleaning products and disinfectants. It consists of branded products both on the hypochlorite basis being used by households for general disinfection purposes and mildew removal, as well as hypochlorite free specialised cleaning products for kitchen, bathroom and other specific needs.
"Unilever is constantly investing in building its brands and looking for new market opportunities. This is a valuable acquisition for us, having well known brands and a well-established position in the market. These brands will benefit from Unilever’s marketing strengths and resources," said Florin Trandafirescu, general manager Unilever Czech and Slovak Republic.
The transaction includes transfer of the related trademarks, other intellectual property and a small number of employees. The transaction does not concern Bochemies activities relating to specialty chemicals, which will continue without changes. The acquired brands will continue to be manufactured under contact by Bochemie at their Bohumn facility. The acquisition is subject to regulatory approval by the relevant competition authorities.
"We view the transaction as recognition of the long-term successful work of Bochemie employees in building strong local brands. We are convinced that Unilever will build on those efforts and further expand the brands it is buying from us both locally and internationally," commented Bochemie CEO Miloslav Vodicka. "Bochemie will now focus on further development of its specialty chemical business."
All acquired brands will continue to be available on the Czech and Slovak market as well as in Hungary, Romania, and other Central and Eastern European markets.
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This week, Unilever Czech Republic widened its product portfolio in order to serve more consumers when it signed an agreement to acquire the SAVO, Biolit, Diffusil and other consumer brands from the Bochemie company.
SAVO, Biolit and Diffusil all enjoy strong market positions particularly in the Czech Republic and Slovakia. The SAVO brand was introduced to the market of former Czechoslovakia as early as in 1973. Currently the brand includes a whole range of household cleaning products and disinfectants. It consists of branded products both on the hypochlorite basis being used by households for general disinfection purposes and mildew removal, as well as hypochlorite free specialised cleaning products for kitchen, bathroom and other specific needs.
"Unilever is constantly investing in building its brands and looking for new market opportunities. This is a valuable acquisition for us, having well known brands and a well-established position in the market. These brands will benefit from Unilever’s marketing strengths and resources," said Florin Trandafirescu, general manager Unilever Czech and Slovak Republic.
The transaction includes transfer of the related trademarks, other intellectual property and a small number of employees. The transaction does not concern Bochemies activities relating to specialty chemicals, which will continue without changes. The acquired brands will continue to be manufactured under contact by Bochemie at their Bohumn facility. The acquisition is subject to regulatory approval by the relevant competition authorities.
"We view the transaction as recognition of the long-term successful work of Bochemie employees in building strong local brands. We are convinced that Unilever will build on those efforts and further expand the brands it is buying from us both locally and internationally," commented Bochemie CEO Miloslav Vodicka. "Bochemie will now focus on further development of its specialty chemical business."
All acquired brands will continue to be available on the Czech and Slovak market as well as in Hungary, Romania, and other Central and Eastern European markets.
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