Marketing Tactics

The seafood brand is expected to inspire healthy, active lifestyles and continues to evolve its wellness brand platform.

With close to one million Twitter followers, Vaynerchuk is known as a true social media trailblazer, and was included in BusinessWeeks list of the top 20 people every entrepreneur should follow. At the 2013 Consumer Goods Sales & Marketing Summit, he'll lead a strong speaker lineup of industry thought leaders from Unilever, Mondelez, Paramount Farms, L'Oreal, Applegate and the NY Jets.

The company doubles its original target and will aim to provide a total of six million people with access to safe water by 2015.

In a survey of 2,191 U.S. adult consumers, 56 percent indicated that they would be at least somewhat likely to switch to another brand/company based on customer service options. The bottom line: Companies are at risk of losing customers if they neglect to accommodate customer preferences or adopt evolving channels of communication.

The two new hires are key examples of how Newell Rubbermaid is accelerating its marketing transformation and investing in global brands.

The two organizations will work together to equip parents with information and tools they need to keep their homes and families safe.

In addition to driving loyalty, The Kellogg Company is now able to make data-driven marketing decisions regarding national promotions, retail-specific offers and brand promotions.