Marketing Tactics

Falcon Social is expected to enable Carlsberg to create, launch and measure the performance of its social media campaigns and coordinate all its social marketing programs from a single, centralized SaaS platform.

Paramount Farms, Red Bull, Chipotle and All State are the most influential and dynamic brand marketers in the U.S. marketplace today, according to the Brand Activation Association. Take an in-depth look at the winning ad campaigns that motivated consumer behavior, activated response and built brands better than the competition.

The Outshine brand will include Dreyer's Fruit Bars, which will now be known as Dreyer's Outshine fruit bars, as well as six new flavors launching in April 2013.

L'Oreal USA Women in Digital is an initiative that focuses on women working in digital marketing, technology and IT functions.

By designing this multi-faceted promotion, Unilever demonstrates its commitment to engaging the Hispanic consumer and its dedication to local grocery chains.

Campbell Soup Company, General Mills, Kraft Foods Group, Unilever and more join forces with the retail giant for the third chapter of the Fighting Hunger Together initiative.