Marketing Tactics

Accurately measuring the branding performance of digital investments has been an ongoing challenge for consumer goods brands. Using new technology, the consumer goods titan can now identify which of its digital ads consumers see, and which are overlooked.

Weeklong festivities will feature 14,000 associates from all 27 countries and highlight the career opportunities at Walmart.

A new collaboration with Google is part of the company's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer journey.

Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and realistic recommendations for turning him or her into your brand advocate.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

For a limited time, new Yoplait seasonal flavors are available nationally in four-packs and also available in a fridgepacks, including four pia colada and four cosmopolitan cups.

With all the sites' new features found on the homepage, finding useful potty training tips, new products, promotions and fun games is even quicker.

Campbell enters the rapidly-growing premium baby food category and expands its core business in North America.