Marketing Tactics

Consumers ask Victoria's Secret to make a line of "survivor" mastectomy bras to help breast cancer survivors.

The tea brand challenges tea lovers to use popular Instagram platform to connect and share feel-good moments.

The chocolate milk brand TruMoo, launches a new formula with less added sugar to improve the nutritional value.

Target and Fast Company partner to create the Retail Accelerator challenge to celebrate and foster technological innovations that are reshaping the retail industry.

Apollo and Metropoulos hope to have America's favorite snacks back on the shelf by this summer. They agreed to pay $410 million to purchase the brands, five bakeries and certain equipment.

As CMO, Clive Sirkin will continue the ongoing transformation of the company's marketing function as a core driver of its growth agenda.