Developed by Droga5 New York, the launch of the MADE CO. initiative also coincides with a series of television commercials created by the agency for the brand's newest snack, HONEY MAID GRAHAMFULS Filled Crackers.
SC Johnson shares the latest information for its ongoing work to achieve its 2016 environmental goals by using more clean energy, cutting greenhouse gas emissions and creating innovative products that use fewer resources.
Graco introduces its first jogger, the versatile Graco modes click connect travel system and the all-new glider family of swings, inspired by consumer insights.
P&Gs Connect+Develop program launched a new website that links innovators directly to top company needs, and P&G business leaders directly to external innovation submissions.
Fifty thousand consumers nationwide chose 27 consumer packaged goods brands to receive the 2013 Product of the Year award. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10 percent to 15 percent. Get the list of winners here.
With funding from Santa Fe Natural Tobacco Co., TerraCycle is launching a national program to reduce and recycle cigarette butt litter, regardless of which manufacturer made the cigarettes.
From crowdsourcing to consumer-created ads, PepsiCo is a prime example of how consumer goods companies can leverage sports sponsorships to connect with consumers. Click here to get a behind the scenes look at the innovative ways in which PepsiCo extended the fan experience beyond the TV screen during Super Bowl XLVII.
